by LINDA FRABL | photo by Zeena Gregg Photography

Connecting Through Music

How does someone with a finance background end up becoming a successful musician? Alex Woodard, a new resident in the Covenant community, did it by acting on his heart’s desire to connect deeply with others. Even as a young child, Alex realized that music allowed him to do this. He explained, “I’d been a pretty quiet kid, but I noticed that people would respond emotionally to what I wrote and sang.”

After graduating from UCLA with a Business Economics degree, Alex eventually landed a finance job at an internet software company in Seattle, which was the nation’s grunge music capital at the time. Continuing to write songs in his free time, Alex worked up the courage to perform them live at open mic nights. After playing shows at bigger and bigger venues, Alex quit his job to pursue music full time. By his early 30s Alex settled down in Leucadia, but now that he owns a horse named Annie (“She’s a big part of my world!” he raved), he decided to move to the Rancho Santa Fe property that houses her and his dog, Stella.


Alex has certainly found musical fame – the music video for his song “Reno” was number one on the CMT (Country Music Television) Countdown for almost a month! But Alex is most proud of his latest creative project titled For The Sender. He elaborated, “For The Sender is a book, album, and concert event that takes people’s letters and turns them into songs. I wrap my own story through the letters and lyrics and include an album of the songs with the book, so it’s a book/album package. We play multimedia shows where we present the letters and play the songs about them, and that’s the concert element.”

Two For the Sender books have already been published, and a third will focus on our country’s veterans. A portion of the proceeds is donated to causes chosen by the letter writers. The project features other musical collaborators, such as Sean and Sara Watkins from Nickel Creek, Jon Foreman from Switchfoot, Jordan Pundik from New Found Glory, and legendary songwriter Jack Tempchin. Grateful for the whole concept, Alex commented, “I can move people on a much deeper level and help make a real difference in their lives, and that’s what it’s all about!”

(Mark your calendars for Dec. 14, when there will be a special “For the Sender” Holiday Show at the Belly Up.)



Name: Alex Woodard
Profession: Singer-Songwriter/Author/Producer
Community: The Covenant since November 2014
Hobbies: Surfing, horses, making a difference
Favorite Local Spots in Rancho Santa Fe: I just moved here… I still need to discover it!