by JENNIFER FRAKES | photos by Soul of Photography

Entrepreneurial Spirit

Felicia Vieira has always loved to entertain, both for friends and family and as a part of her work with charitable organizations. She is known for her attention to detail, her delicious dishes, which use the freshest ingredients, and her cocktail mixes. “When I was traveling all over the country and experiencing unique flavors provided in high-level bars or restaurants, I would try to mimic the flavor profile in my own recipes at home. I gravitated toward making low-calorie, all-natural, and 100% agave mixes. Soon my cocktail mixes were being requested at parties and events. From there, Crafted Cocktails was born,” related Felicia. Over the last year Felicia has worked with her team and manufacturers to ensure that the business can expand over time.

Felicia interned in college for an event coordinator and almost opened her own event planning business right out of college. She decided, however, to place that dream on hold until she had more business experience. Felicia was a department manager at Macy’s, in human resources for technology companies during the technology boom years, and has worked as a career coach. “I have gained a lot of knowledge that has helped prepare me for opening my own company. At this point in my career, I feel that I am well-rounded in business development, growth, human relations, and consumer understanding. I have mentored many clients in starting their own successful businesses and thought it was time to take my own risk and believe in myself,” explained Felicia.

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It is also important to note that the entrepreneurial spirit is in Felicia’s blood. Both sets of her grandparents came to the United States in pursuit of the American dream. “My Portuguese grandfather got into farming and cattle-raising, and to this day, family members continue that tradition with running their own businesses or contract agencies in the dairy and farming industries. My Mexican grandfather began one of the first farming contracting companies in the San Joaquin Valley,” stated Felicia.

When Felicia is not working on growing the Crafted Cocktails brand and developing new flavors (Mule and Gimlet are the latest offerings), she enjoys traveling the world, playing tennis and golf, and spending time with her two daughters, Payton and Sydney, and her husband, Adam. She is also a Girl Scout leader and a board member on both the Beach and Country Guild and Solana Santa Fe Elementary School.


AT-A-GLANCE

Name: Felicia Vieira
Profession: President, Crafted Cocktails
Community: Rancho Santa Fe since 2011
Hobbies: Board member of Beach and Country Guild, board member of Solana Santa Fe Elementary, Girl Scout Troop Leader, international traveler, tennis, and golf
Favorite Places in 92067: 067 Eatery, Caffe Positano, Treo3