by KELLEY GUSICH | photos by Alicia Jeanne Photography

Travel & Adventure


Jeff and Annette Symon met 28 years ago at UCSD, and their lives have been a whirlwind of adventure and activity ever since. After obtaining undergraduate degrees in history/theater production for Jeff and economics for Annette, they turned their experiences to creating an advertising and marketing business, which they ran from 1997 to 2013. After 2013, the entire Symon family moved to Rancho Santa Fe and spent the year traveling to South America and Europe, enrolling daughters Sofia and Marisela in R. Roger Rowe upon their return. Seeking their next career challenges at this time, Annette started a law firm and Jeff began a consulting business. Jeff’s business has grown into an international consulting and investment company, focusing on brand marketing, media, and entertainment in the U.S. and Mexico/Latin America.

Parents: Annette and Jeff Symon
Children: Sofia and Marisela Symon
Community: Rancho Santa Fe
Pets: Rescue dogs – Benji and Taquito 
Favorite Places to Visit in Rancho Santa Fe: The Inn at Rancho Santa Fe is a great place to meet up with friends and family. Morgan Run Club & Resort has been a fun place for the kids to swim in the summer with friends and we enjoy the gym there.


Sofia and Marisela are extremely active at R. Roger Rowe, where Sofia is the school president, a participant in the drama and performing arts program as an actor and crew member, and a player on the girls’ varsity soccer team. Outside of school, she’s involved with classical dance. Marisela also dances on a GC Dance Company competitive team as well as being a junior dunker at the RSF Community Center in basketball. Sofia has been, with Marisela joining soon, a member of the National Charity League (NCL) – a mother-daughter charity organization. “NCL has been a great vehicle for contributing to the community while at the same time spending quality mother-daughter time,” Annette shared. Annette is also the parent liason to MUSE, the performing and arts program at Roger Rowe. She supports the program by organizing functions like the ice cream social, pancake breakfast, and BBQ luncheon for the participants. “It is very rewarding to be part of such a positive program that does so much good for the students,” Annette said.


The Symon family’s most treasured moments revolve around their travels together. A recent high point was meeting a Holocaust survivor in Greece, who shared his story as a young teenager in the war. The meeting inspired Sofia’s Bat Mitzvah theme: showing gratitude and compassion for others. “We enjoy meeting new people, learning, and experiencing other cultures and seeing the history of these countries first hand,” Annette explained. “Jeff and I want our children to see and appreciate the people and cultures from around the world and take with them life lessons from those experiences.”